The Purple Cow is Coming to Rogers

The Purple Cow, an Arkansas-born favorite known for its retro vibes and signature purple milkshakes, is making its way to Northwest Arkansas!

The diner chain has finalized a lease for its first NWA location, taking over the former Carrabba’s and Blackberry Brasserie location in the Pinnacle Hills entertainment district.

This move marks a significant expansion for the brand, which has been serving up nostalgic diner fare for nearly 36 years.

“We’re beyond excited to bring The Purple Cow to Northwest Arkansas,” said Ken Vaughan, President of The Purple Cow. “This location in Rogers is the perfect fit for our brand, with fantastic neighbors and a central location. We’re grateful to Colliers Arkansas for their key role in securing this space, and we can’t wait to be a part of this wonderful community.”

Since its debut in Central Arkansas, The Purple Cow has been more than just a place to grab a bite. The restaurant is famous for its colorful decor, retro diner feel, and, of course, its signature purple milkshake.

The Rogers location marks the seventh in The Purple Cow’s growing chain, continuing its mission to serve up classic comfort food in a fun, family-friendly environment. The new location plans to introduce local programming and partnerships with Arkansas-based businesses, further embedding itself in the NWA community.

The Purple Cow is expected to open its doors in late summer or early fall of 2025.