McNelly Farms Opens as Luxury Retreat Destination in Northwest Arkansas

BENTONVILLE, Ark. – A new luxury retreat is now open in Northwest Arkansas. McNelly Farms, a 48-acre estate at 8015 E. McNelly Road in Bentonville, is accepting private bookings, offering guests an elevated escape surrounded by the natural beauty of the Ozarks—just minutes from downtown.

Tucked into rolling hills and forested trails, McNelly Farms blends high-end lodging and immersive hospitality. The estate features a main house and guest house with seven bedrooms and nine bathrooms, along with a chef’s kitchen, wine cellar, movie room, speakeasy lounge and expansive indoor and outdoor living spaces.

Brought to life by Arkansas entrepreneur Jay Howard, founder of HOWSE brands, McNelly Farms was designed with exceptional attention to detail. Each space was renovated and furnished by the HOWSE interior design team to reflect the character of the Ozarks with the elegance of a private resort.

“This has been a vision years in the making,” said Howard. “We wanted to create something that feels rooted in the land but delivers a completely elevated experience. McNelly Farms is about gathering, reconnecting and experiencing Arkansas in a whole new way.”

Available exclusively for full-property rentals, McNelly Farms is ideal for groups seeking privacy, flexibility and a luxurious setting. Whether gathering for time together or seeking space to relax and recharge, guests enjoy close access to Northwest Arkansas’s cultural, culinary and recreational destinations, including Crystal Bridges Museum of American Art, The Momentary and hundreds of miles of renowned bike trails, while retreating to a private, fully appointed estate.

McNelly Farms is presented in partnership with NASCAR Hall of Famer and Arkansas native Mark Martin, who joined the project to help bring its vision to life and introduce it to a broader audience.

“This is a place people won’t forget,” said Martin. “It captures the best of the Ozarks, grounded in hospitality and just minutes from everything downtown Bentonville has to offer.”

Bookings are now open. To inquire about reservations or availability, visit www.mcnellyfarms.com or email [email protected].

Press release courtesy of AM Group.