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Hillfolk Launches Craft Kits in Walmart Stores Nationwide
Local Women-Owned Business Empowers Creativity and Community Through Accessible Crafting
NWA Daily
October 31, 2024
Bentonville has always been a hub of innovation and creativity, and now it’s home to a new venture that embodies these values. Hillfolk, a trailblazing women-owned business based in Bentonville, has officially launched its craft kits in 1,500 Walmart stores across the country. This milestone isn't just a commercial achievement; it’s a heartfelt mission to make crafting accessible to all while supporting the community through their non-profit initiative, Hillfolk Craft Club.
Hillfolk’s new line of craft kits offers a variety of options, including weaving, embroidery, crochet, needle felting, paper crafts, and macrame. Designed for crafters of all ages and skill levels, these kits aim to spark creativity in homes across America. Whether you’re a seasoned artisan or a curious beginner, Hillfolk’s products provide everything needed to create something special or to gift a unique handmade item.
Co-founder Bea Apple reflects on the significance of this launch, stating, “This launch is more than just a business milestone; it’s about nurturing creativity from the grassroots up.” Her words resonate with the ethos of Hillfolk, which seeks to empower individuals on their craft journey through engaging resources and support.
 Hillfolk |  Hillfolk |
At the heart of Hillfolk's mission is its commitment to inclusivity and community empowerment. The company is deeply invested in its non-profit arm, Hillfolk Craft Club, which dedicates itself to educating and uplifting communities through the art of crafting. Profits generated from the sale of craft kits at Walmart will directly support the initiatives of the Craft Club, furthering its mission to provide resources and opportunities to those who may not otherwise have access.
“Our goal is to break down barriers with accessible products and content on platforms like TikTok and YouTube,” Bea explains. By utilizing modern platforms, Hillfolk not only reaches a wider audience but also ensures that marginalized creators are represented and celebrated within the crafting community.
 Hillfolk |  Hillfolk |
The vision at Hillfolk extends far beyond the products themselves. Co-founder Trisha Logan shares, “We envision a world where creativity blossoms and connections flourish.” This philosophy drives the team to nurture grassroots artistry and foster a vibrant community where everyone feels welcome.
Workshops hosted by Hillfolk Craft Club offer free and affordable opportunities for individuals to learn traditional folk arts, aiming to broaden access to creative practices and even paving pathways for micro-retailers to enter larger markets to foster economic growth within the community.
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For those eager to dive into the world of crafting, Hillfolk invites you to explore their offerings. Whether you're looking to create something beautiful for yourself or gift a friend, these kits are designed to inspire and empower.
To stay updated on Hillfolk's initiatives and learn more about their products, visit www.hillfolk.com or follow them on Instagram, TikTok, and YouTube. Join the movement where creativity meets community and discover how you can join this inspiring journey.
Meet The Owners
 Brandon Forrest Frederick Bea Apple is an electrical engineer by training with an early career as an Electrical Design Engineer for a defense contractor in Connecticut, where she contributed to building submarines for the US Navy. She also helped design communication systems in a chemical plant project in Arkansas aimed at safely destroying the US stockpile of mustard gas from World War I. Over the past 12 years, Bea has become a prominent figure in Northwest Arkansas' entrepreneurial community. She founded the acclaimed Bentonville restaurant Pressroom, which she owned and operated for four years before successfully selling it to Ropeswing. Bea has since helped launch several other hospitality ventures, including The Record, The Preacher’s Son, The Holler, and Sunny’s. Now, as a self-taught knitter, Bea combines her love of making with her entrepreneurial expertise to revive the tradition of craftsmanship in the Ozarks. A mother of three, she is committed to fostering creativity, community, and innovation in every aspect of her life. |  Brandon Forrest Frederick Trisha Logan is the visionary founder and owner of Shindig Paperie, a beloved boutique in Fayetteville, Arkansas, born from her deep passion for paper and textiles. With a background as a creative director and designer in product development, Trisha recognized a gap in the market for high-quality letterpress and unique paper goods, which inspired her to open Shindig Paperie in 2012. Her boutique quickly became a community favorite, earning prestigious accolades such as "Stationer of the Year" in 2016. Trisha’s academic journey began at the University of Arkansas, where she studied Apparel & Textiles. She further honed her expertise by earning a Master’s in Design & Merchandising, with a concentration in Textiles, from Colorado State University. Today, Trisha continues to merge her love for design and craftsmanship, curating one-of-a-kind products that celebrate creativity and quality. |