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A Light At The End Of The Tunnel

A photogenic startup, epic Christmas light displays, a plan to improve maternal health, and more! ,

Together With

Can you name November's birthstone? Here’s a hint: there are two. Explore expertly curated and ethically sourced natural gemstones at Underwoods Fine Jewelers. Visit their award-winning store on Dickson St in Fayetteville, or browse their latest designs online.


Razorbacks Prepare to Host NCAA Soccer Regional

Razorback Field will host an NCAA Tournament Soccer Regional this weekend, making this the third straight season Fayetteville has hosted a regional.

  • On the Field: Second-round matches begin on Friday, Nov 17, at 3p with No. 3 seed Notre Dame vs. No. 6 seed Memphis followed by No. 2 seed Arkansas vs. No. 7 seed Pittsburgh at 6:30p. The winners will face off in Round Three on Sunday, Nov 19, at 6p.

  • Thank You, Next: The Hogs shut out Grambling State, 5-0, in the Tournament Opener, scoring all five in an explosive second half. Pittsburgh is also coming into the second round off a shutout win over Ohio State, 6-0.

Tickets are $8 for adults and $3 for kids 17 and under. Get yours HERE.


Bentonville Startup Helping Mountain Bikers Capture That Perfect Action Shot

Brothers Alex and Johnathan de la Fuente are making it easy for mountain bikers to get high-quality action shots with Hightag, an automated media capture system that sends photos to your phone while you ride. 

  • Bikes. Camera. Action: Hightag automatically takes photos when triggered by a rider’s unique RFID tag, then automatically uploads the images to your account on the Hightag app. You can activate your Hightag for 24hrs for $10 or set up a $100 annual membership if you’re sending jump after jump seeking that perfect action shot. 

  • Tag You’re It: Several Capture Points are already active in Northwest Arkansas at Coler MTB Preserve and Slaughter Pen, and more are in the works! You can order a tag online or pick one up for free at Airship at the Pumphouse, the Ledger, or several bike retailers in Bentonville.

Learn more about Hightag HERE

Sponsored by Big on Bentonville

Tour Downtown Bentonville This Holiday Season With Big On Bentonville 

Back by popular demand, Big on Bentonville has decked out its carts for the holidays and is ready to hit the streets for the 3rd Annual Lights & Sights Tour!

  • One Cart Open Sleigh: The Christmas Lights and Sights tour features a one-hour private golf cart tour complete with lively Christmas music, hot chocolate, and plenty of blankets to stay cozy! 

  • Ready to Roll: The $125 price books the entire cart for a group of up to five people or book two carts for a party of ten. Holiday tours are available Dec 4-22 at 6p and 7:15p and cost $125 per cart. Book fast — multiple nights have already sold out!

Book your Lights and Sights tour HERE


Northwest Arkansas Hospitals Link Arms to Improve Maternal Health Outcomes

NWA Daily

In a recent study, Arkansas ranked 50th among the states regarding maternal health. Several Northwest Arkansas hospitals are joining an initiative to reverse that trend.

  • Linking Arms: Mercy Hospital NWA, Northwest Medical Center, Washington Regional Medical Center, and Willow Creek Women’s Hospital have joined the Arkansas Perinatal Quality Collaborative, a statewide collaboration of 33 hospitals led by UAMS to improve maternal health outcomes in the Natural State.

  • Expanding Care: Over the next two years, the collaboration will focus on reducing cesarean delivery rates, improving education resources, and expanding postpartum care beyond the hospital. One initiative encourages mothers to wear a silicone bracelet listing their place of delivery for up to a year — crucial emergency information, considering 53% of pregnancy-related deaths occur from 7 to 365 days postpartum.

Learn more about the initiative to improve Arkansas’s maternal health HERE.


Mile-Long Christmas Light Tour to Open at Washington County Fairgrounds

A brand new Christmas light show will brighten Northwest Arkansas this season with Magical Lights Adventure, hosting its Grand Opening on Saturday, Nov 25, at 5p.

  • Twinkle, Twinkle: The light tour will run until Jan 1 and be open Sunday through Thursday from 5-10p and until 10:30p on Fridays and Saturdays. 

  • Merry & Bright: Experience the magic of Christmas as you drive an entire mile through twinkling displays, cruise through a light tunnel, and sing along with dancing characters that come to life with Christmas tunes. 

Entry is $30 per vehicle or $75 for a season pass. Book your adventure HERE

NWA Daily Picks

In other news…

  • 🍿 School’s Out: Fayetteville Public Library will be hosting a Schools Out Movie Series next week with Super Mario Bros. Movie on Nov 20, Elemental on Nov 21, and Spider-Man Across the Spider-Verse on Nov 22 — all three start at 2p.*

  • 🐱 New Friends: Have a four-legged friend over for the holidays by joining the Best Friends Pet Fostering program. See what fluffers are currently in need of a place to stay HERE.*

  • 🛝 Let it Slide: Construction has started on a new playground at Gulley Park in Fayetteville as part of a major renovation expected to be complete by spring 2024.

  • 🎯 Bullseye: Looking for a good Christmas gift? The Quiver Archery Range recently announced gift cards for single passes or whole memberships for individuals and families.

  • 🦽 Swinging Time: Sonora Elementary School recently unveiled a wheelchair-accessible swing on its playground facility. This is the sixth school in the district to receive an accessible swing in Springdale’s goal to install one at every school.

  • 📅 Ditch the FOMO: Post your upcoming events on our Events Page, and stay in the know about upcoming events mentioned in the newsletter.

  • 🥳 Join the Club: Our NWA Daily Fan Club keeps this thing going. In return for being awesome, they get access to exclusive giveaways — ranging from gift cards and concert tickets to bikes and kayaks!

  • 🚀 Take Off: Share your message with our growing community of 35,300+ readers. We have several advertising opportunities to help you share your story with Northwest Arkansas.

*Content is sponsored


Cool Jobs In NWA

Looking for a job? Find listings in the health, education, and retail industries on our Job Board, or find great candidates by posting your open positions HERE.

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