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As summer moves ahead, our focus stays right where it belongs: on our community. Generations Bank offers thoughtful service, local understanding, and a commitment that doesn’t fade with time. Wherever you’re headed next, we’re ready to support you along the way.
Guide
The Best Fourth of July Celebrations Around NWA
Fourth of July falls on a Saturday for the first time since 2020, setting the stage for a long holiday weekend packed with fireworks and fun.
Fireworks Forecast: So, to help you make your Independence Day plans, we put together a guide to some of the best fireworks shows and celebrations happening around the region.
Red, White & Boom: From popular displays at the Walmart AMP and the Northwest Arkansas Mall in Fayetteville to lakefront shows on Beaver Lake and hometown celebrations in places like Elkins and Winslow, this guide has everything you need to plan the holiday weekend.
Find the full guide HERE.
Coffee
7 Brew Named America's Fastest Growing Brand
7 Brew, the drive-thru coffee chain born in Springdale, topped Yelp's 2026 Fastest Growing Brands list recently.
Rise and Grind: The coffee company has seen 244% growth in consumer interest, jumping from No. 23 on last year's list all the way to No. 1 in the nation on this year’s list.
Cream of the Crop: The ranking is based on net new business openings, consumer interest, and Yelp search volume, with 7 Brew outpacing every other brand in the country, including big names like Long Horns Steakhouse, Jimmy John’s, and CAVA.
See the full rankings HERE.
Sponsored by Excellerate Foundation
Meet the Foundation Behind Three of NWA's Biggest Community Initiatives
Northwest Arkansas residents may recognize Hark, Upskill, or Excellerate Housing, but all three initiatives share a common mission through Excellerate Foundation.
Powering Regional Impact: Excellerate Foundation serves as a Northwest Arkansas platform organization and philanthropic foundation that helps nonprofits maximize their impact through strategic grantmaking, operational support, and mission-driven initiatives. Its work strengthens organizations addressing some of the region’s most pressing challenges.
Three Paths to Opportunity: Through Excellerate Housing, the foundation develops workforce housing options. Upskill connects residents with training for in-demand career, and Hark links people to community resources while identifying unmet needs through local data. Together, these initiatives aim to create stronger connections and expand opportunities across Northwest Arkansas.
Learn more about Excellerate Foundation and its initiatives HERE.
Events
Community Picnic at Dave Peel Park in Bentonville
Looking for July 5th plans? Dave Peel Park in Downtown Bentonville will host the America 250 Picnic on Sunday, Jul 5, from 4-7p.
Party in the Park: The event will celebrate both the nation's 250th birthday and the grand opening of the new Pavilion at Dave Peel Park with live music, community, and summer fun.
Picnic Perfect: The event is free, and guests are encouraged to pick up a to-go meal or pack their own picnic for an evening at the park.
See Dave Peel Park HERE.
Travel
A New Play Space Opened At XNA
XNA, in partnership with Bentonville’s Scott Family Amazeum, opened a new interactive play and learning space within the airport.
Sky’s the Limit: Wonder Wing, sized around 800-900 sqft, is located near the A Gates in XNA, and features a climbable replica air traffic control tower, an interactive map of live aircraft in flight around the world, and much more.
Plane and Simple: The $250,000 project is designed for families with children of all ages.
See the playspace HERE.
NWA Daily Picks
In other news…
🤝 Hire and Seek: StartupNWA will host a tech hiring event on Thursday, Jul 16, at the UofA Collaborative in Bentonville, connecting startups with emerging talent. The morning event includes a public breakfast followed by networking & pre-selected interviews across software, AI, marketing, data, and design. Learn more and apply HERE by Friday, Jul 10.*
🎭 Double Feature, Double Trouble: Arkansas Classical Theatre will perform An Iliad and Penelope in repertory at TheatreSquared’s Spring Theatre from Thursday, July 16, through Friday, July 24, featuring ACT co-founders Steven Marzolf and Betsy Jilka alongside musicians from the Arkansas Philharmonic Orchestra. Get tickets HERE.*
🏊 Making Waves: Independence Day is around the corner, so it's time to get the pool ready! Let The Alleviators handle weekly pool visits, equipment checks & repairs so you can dive in stress-free. Get swim-ready now. Get a quote HERE!*
💪 Turn The Heat Up: Refresh your fitness routine with Burn Boot Camp’s $69 4-week pass at its Fayetteville, Springdale, and Rogers locations. No strings attached!*
🐜 Free-dom 250: A local business plans to give away one year of free pest control services to a Northwest Arkansas veteran family to celebrate the Fourth of July holiday.
🎟️ Ticket Giveaway: Moulin Rouge! will roll through the Walton Arts Center in Fayetteville this week from Wednesday, Jul 8, through Sunday, Jul 12, and we are giving away 2 tickets. Reply MOULIN for a chance to win!
📈 Mapping Tomorrow: Visit Bentonville released its Master Tourism Plan for the city, featuring five key areas it plans to focus on for the future.
🌡️ Degrees Outside: The University of Arkansas will launch its Master of Science in Outdoor Recreation and Sport Tourism program this fall.
🍻 Beer for My Horses: Check out this guide to some of the best breweries around Northwest Arkansas
🎨 Bridging Millions: Crystal Bridges has welcomed more than 11M visitors since its opening in 2011.
🏀 Pro Hogs: Two former Arkansas Razorback basketball players were selected back-to-back last week during the 2026 NBA Draft.
🎆 Sales Are Boomin’: Fireworks sales around Northwest Arkansas are much higher this year versus last year.
🎧 Listen Online: Want to listen to a summarized audio version of NWA Daily? Head to the top of this email and click “Listen Online” to hear more!
*Content is sponsored
Employment
Find Jobs In Northwest Arkansas
Whether you're job hunting or hiring, our Job Board helps connect local job seekers with employers. Upload your resume or post your openings to reach thousands of Northwest Arkansans every weekday!
Superior Automotive is seeking a Cloud Engineer.
Hive Networking of NWA is seeking a Director of Operations.
Poll of the Week
The Tuesday Tally
Which nationally recognized NWA coffee brand is your favorite?
Thanks for reading NWA Daily today! If you enjoyed it, share this newsletter with someone you want to enjoy a fireworks show with 🎆
— The team at NWA Daily