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Want to enjoy year-round lighting without climbing a ladder? Elite Lighting NWA, a certified Gemstone Lights dealer, installs permanent, customizable LED systems that adjust to every season. Easy app control, energy savings, and zero stress. Start your home’s glow up HERE.

Events
Weekend Roundup
Happy Friday the 13th, Northwest Arkansas! Here are 13 things to do this weekend:
All Weekend Long
🏃 Run, Noah, Run: The Arkansas Razorbacks will host Olympic Gold Medalist Noah Lyles at its Tyson Invitational today, Feb 13, and Saturday, Feb 14, as he races in the 200m.
Friday
💌 For The Girls: Springdale Onyx will host a Galentines Night tonight, Feb 13, from 6-7:30p, full of live music, jewelry, temporary tattoos, and more.
✈️ Love Is In the Air: Dance the night away with the Arkansas Air and Military Museum in Fayetteville at its Sweetheart Swing Dance tonight, Feb 13, from 6-9p.
🥳 Fridayyye The 13th: Valentine’s Day not your thing? Danger Dave’s in Bentonville is throwing an Anti-Valentine’s Day Party tonight, Friday the 13th, at 7p.
🎤 A Block Party: Priscilla Block heads to Ozark Music Hall in Fayetteville for another stop on her Things You Don’t See tour, happening tonight, Feb 13, at 7p.
🕺 Get Your Groove On: Funk Factory heads to George’s Majestic Lounge tonight, Feb 13, at 9p for a night of Motown tribute music. Expect tunes from familiar artists like Stevie Wonder and the Jackson 5.
Saturday
🎊 A Eureka Moment: One of Northwest Arkansas’ biggest Mardi Gras parades will hit Downtown Eureka Springs on Saturday, Feb 14, at 2p.
🏀 I Love Hoops: The No. 21 nationally ranked Arkansas Razorbacks will face off against the Auburn Tigers at Bud Walton Arena on Valentine’s Day, Feb 14, at 7:30p
🥶 Cold Plunge For Good: The 2026 Beaver Lake Polar Plunge for Special Olympics Arkansas will take place at Prairie Creek Marina in Rogers on Saturday, Feb 14.
💨 Cupid Hustle: Cupid’s Kilometers returns on Saturday, Feb 14, bringing a fun Valentine’s Day run to the Downtown Bentonville Square.
Sunday
🥾 Get Your Steps In: TrailMixNWA will lead a guided winter hike at Mount Sequoyah in Fayetteville on Sunday, Feb 15, at 10a.
🧥 $hop Sale$: Score winter deals at Pack Rat in Fayetteville’s famous Sale Day, happening on Sunday, Feb 15, from 12-5p.
🍜 Soup-er Fun: Big Heart Bread will run a SOUPerbowl Party at Ozark Beer Company in Rogers on Sunday, Feb 15, from 1-3p, to support the NWA Food Bank.
Find events like these and more on our Events Calendar HERE.

Sponsored By Jones Center
Comedian JJ Barrows Brings Big Laughs To The Jones Center
Center Stage Comedy at the Jones Center in Springdale returns on Friday, Feb 20, at 7p, with comedian JJ Barrows taking the mic for an evening of clean, feel-good fun.
Southern Stories, Stand-Up Style: Barrows turns everyday life into laugh-out-loud storytelling, blending Southern charm with sharp wit and relatable insights that’ll have the whole room chuckling. Her clean comedy style makes it easy to invite friends, coworkers, and a plus-one.
Laugh More, Stress Less: Parents can enjoy the night out worry-free thanks to the Jones Center’s Parents’ Night Out program, offering childcare for ages 5-12 while the show goes on.
Get tickets HERE.

Development
The Hart Set For Bentonville Square
The North side of the Bentonville Square is getting a fresh look with The Hart, a new residential, retail, and office development in Downtown.
Brick By Brick: The development honors Bentonville’s history by restoring the historic Benton County Jail and echoing the city’s original 1880s brick architecture, named for painter Thomas Hart Benton and his great-granduncle, Senator Thomas Benton.
Hart Of The City: Spanning two blocks, The Hart will include apartments, condos, retail, offices, restaurants, and inviting public spaces connected to Crystal Bridges, the Razorback Greenway, and local trails. Groundbreaking is planned for this summer, with a multi-year building process ahead.
Follow along HERE.

Shopping
Whole Foods Market Set To Open In Rogers
Whole Foods Market is set to open its newest location in Rogers next week on Tuesday, Feb 18, with daily hours from 8a-9p.
The Details: The 39,500 sq ft store will feature hot food and salad bars, fresh pizza, Genji Sushi rolls, gourmet sandwiches, a bakery and cheese counter, wellness & beauty products, 650 wines, 190 craft beers, and more than 120 locally-sourced items from around the region.
Opening Day Perks: The first 300 customers on opening day will receive a limited-edition Rogers tote bag and a $100 Secret Saver coupon.
Browse the details HERE.
Where do you typically buy groceries in Northwest Arkansas?

ICYMI
This Week’s Top Stories

Together with Best Friends Animal Society
Pet Of The Week
Meet Summer! Gorgeous, sunny, and full of joy, Summer is ready to help you crush your New Year goals with adventures, long walks, and cozy naps. She loves running, hiking, camping, and even biking alongside friends in Bentonville. House trained, crate trained, and super cuddly, Summer is an easygoing, fun-loving companion. If you want a loyal, affectionate, and adventurous friend to brighten every day, Summer is your girl! Apply to adopt her today.

Employment
Find Cool Jobs In Northwest Arkansas
Whether you're hiring or job hunting, our NWA Job Board connects the right people at the right time. Upload your resume to get noticed by local businesses, or post your openings to reach hundreds of job seekers every day.
iRight Technology Services is seeking an IT Support Specialist.

NWA Daily Picks
In other news
🍽️ Dine Deal Date$: Looking for date spots after Valentine’s Day? Snag a Dine Card for $10 off using code DATENIGHT2 to get access to a one-time 20% off at 10 cool NWA restaurants.
🍝 Pasta La Vista: Local pasta shop Zelli Pasta opened the doors to a new location in Downtown Springdale earlier this week.
☔️ Let It Rain: According to local meteorologists, Northwest Arkansas has been in a drought. Help is on the way, though. Rain is in the forecast for this weekend.
🏊 Pool Yeah! Check out what a public aquatic center in Fayetteville could look like if Question One on the 2026 Bond Package is passed.
⚾️ Omahogs: The Arkansas Razorback baseball team will take on three high-profile programs in Arlington, Texas, this Opening Weekend, giving Hogs fans a great option to watch if the weather turns rainy over the weekend.
🫶 A Night Out: Need some date ideas for this weekend? Check out this guide of date spots around Northwest Arkansas.
🤝 Grow With Us: Get your brand in front of {{ active_subscriber_count }} locals! Advertising with us means growing your business and supporting a feel-good, homegrown newsletter that’s all about building community in Northwest Arkansas. Let’s talk!






