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The Best Way To Spread Christmas Cheer

Walmart opens Cheer office, Gymback Preview, The Nutcracker, and more!

Together With

Underwoods Fine Jewelers (logo with white outline)

Looking for the perfect gift or inspiration for your own wish list? Explore timeless, award-winning designs from Underwoods Fine Jewelers in their 2024 Holiday Gift Guide. Find something truly unforgettable—browsee the collection HERE.

Sports

Get Your First Look at the 2024-25 Gymbacks at Barnhill Arena

The 2024-25 Arkansas Gymbacks are returning to Barnhill Arena for the Gymback Preview intrasquad meet this Sunday, Dec 15, at 4p.

  • Fresh Format: This year’s preview will feature a new competition format. The team will be divided into two groups, Cardinal and White, and will alternate between events in Olympic order. The events will be scored using a star-based system, and the team with the most stars at the end will win.

  • Community Fun: Fans are encouraged to participate in the team’s annual Toy Drive by bringing a new, unwrapped toy to benefit local children. There will also be a poster giveaway and a meet-and-greet opportunity with the gymnasts after the competition. Doors open at 3p, and free parking will be available in all lots surrounding Barnhill.

Find more event info HERE.

Highlight

Walmart Opens Newest Building at the New Home Office Campus

This week, Walmart opened the Cheer Office on its new 350-acre home office campus in Bentonville.

  • Give A Cheer: Cheer is the first of twelve office buildings to open. Each office on the new campus is named after a different element of Walmart's culture. This one references the Walmart Cheer, a tradition started by Sam Walton following inspiration from a 1975 trip to South Korea.

  • Holding Out For A Hero: Members of the fashion team are among the first associates to move into the new building, which includes a layout space for fashion merchandise and a Heroes Coffee shop.

See if you can find the Cheer building on the interactive campus map HERE.

Make Your Next Event Unforgettable at the Momentary

Host an event they’ll never forget at the Momentary, where creativity and community come together in the heart of Downtown Bentonville.

  • Flexible Spaces: Once a 63,000-square-foot cheese factory, the Momentary has been transformed into a modern hub for arts and culture. Its versatile spaces can be personalized to suit any event—conferences, corporate events, presentations, parties, performances, festivals, and more. 

  • Professional Service: Enjoy access to state-of-the-art technology, professional planning services, and in-house catering featuring locally sourced, innovative cuisine—all designed to make your event truly one of a kind.

Request more information about hosting your event at the Momentary HERE.

Arts & Culture

Experience The Nutcracker at the Fayetteville Public Library

Ozark Ballet Theater

Ozark Ballet Theater welcomes world-famous ballerina Emily Bromberg for performances of The Nutcracker at the Fayetteville Public Library this weekend, Dec 13-14.

  • Nutcracker Suite: Featuring world-renowned guest performers alongside 70 talented local students from Northwest Arkansas, this is your chance to enjoy a professional-quality production of the holiday classic, created right here in NWA!

  • Cocoa & Sweets: On Saturday, Dec 14, at 1p, join the cast for Cocoa With Clara In The Kingdom Of Sweets, featuring makeovers in the “Sugar Plum Salon,” craft stations, hot cocoa, holiday treats, a mini-performance, and a chance to meet and take photos with the ballerinas. Each child will receive a sparkling tiara to take home.

Find ticket options HERE.

Events

Start the New Year Right with the Black-Eyed Pea 5K & 10K Run

Black Eyed Pea New Year’s Run

A funky Fayetteville tradition returns on New Year’s Day with the 11th Annual Black-Eyed Pea 5K & 10K Run on Wednesday, Jan 1, at 10a.

  • Run for a Cause: This year’s race benefits Parents Left Behind, a local nonprofit dedicated to supporting families coping with the loss of a child. The organization provides free resources, grief support, and peer-to-peer connections to help families navigate their healing journey.

  • Race Day Details: After the race, participants will receive a medal and enjoy a homemade meal of black-eyed peas, cornbread, hot chocolate, and coffee. The day also features a Kids' Fun Run, and trophies will be awarded to the overall male and female winners of the 5K and 10 K.

Find more info and sign up to race HERE.

NWA Daily Picks

In other news…

  • 🐶 On The 12th Day of Xmas: Celebrate 12 Days of Cheer with the adoptable pets at Best Friends Pet Resource Center in Bentonville, starting Dec 12! Enjoy family-friendly activities, pet training programs, opportunities to give back to pets in need, and more. Plus, adoption fees are waived for all pets throughout December!*

  • ❄️ Winter At Boulder: Get your child climbing during Boulders and Brews’ Kids Winter Climbing Camp. Whether they’re beginners or looking to improve their skills, this is the perfect way to keep them active over the holidays. The fall break session filled up fast, so get ahead of winter break, Dec 30-Jan 2, and register now.*

  • 🍽️ Stress-Free Feast: Host your holiday dinner party without the hassle! House Cured Culinary offers private chef services, taking care of everything from the shopping to the clean-up so you can focus on what’s important: making memories with your guests. See how it works and book today!*

  • 🎄 Day Of Cheer: Celebrate Christmas in Prairie Grove this Saturday, Dec 14, with the Christmas Tour of Homes, a Cocoa Crawl, a Christmas Parade, and a Community Party.

  • 🎤 End Of An Era: Join JJ’s Live in Fayetteville for a Taylor Swift-themed dance party this Friday, Dec 13, with all ages welcome from 6-8p and an 18+ event from 9p-midnight.

  • 🛍️ Shop Local: Find locally made alternatives to big brand items in our Buy This, Not That guide to shopping local!

  • ⛲️ Arkansas’s Famous Fountain: Discover how Mountain Valley Spring Water, the iconic emerald glass bottle from Hot Springs, has become a status symbol for celebrities, athletes, and even thoroughbred racehorses.

  • 📅 Events Calendar: Find and post upcoming events in Northwest Arkansas on our Events Calendar!

  • 🥳 Join The Club: Our daily newsletter is completely free, but if you simply love what we’re doing, you can support our work by joining our NWA Daily Fan Club!

*Content is sponsored

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