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Underwoods Fine Jewelers Logo

Since 1957, Underwoods Fine Jewelers has helped Northwest Arkansas celebrate life’s special moments with timeless pieces built to last generations. Shop everyday favorites or create a custom design to mark your next milestone. Schedule an appointment HERE.

Restaurants

Archie’s Sandwichery To Bring Subs To Fayetteville

Archie’s Sandwichery announced plans to open its second Northwest Arkansas location in Fayetteville in the summer of 2027.

  • Sub-stantial News: The Bentonville sandwich shop will open its Fayetteville shop near the former Rick’s Iron Skillet building on South School Avenue. The spot is part of the South School Strip redevelopment, which will also include Fossil Cove Brewing’s second Fayetteville taproom.

  • Yes, Chef! Archie’s menu features close to 15 premium sandwich options, alongside sides, sweets, coffee, cocktails, and more.

Watch the owner announce the news in this video HERE.

Events

Step Up For Down Syndrome Walk Returns

Step Up for Down Syndrome will take place at Jones Center in Springdale on Saturday, Oct 24, from 1-4p.

  • Step by Step: The community walk serves as Down Syndrome Connection of Northwest Arkansas’s (DSCNWA) annual fundraiser. Registration helps fund support, connection, and learning programs for individuals with Down syndrome and their families across the region.

  • Sole Mates: Expect a DJ, dancing, karaoke, snacks, inflatables, gymnastics, face painting, walking, and more. General admission is $10 for ages 3 and up. Kids 2 and under and DSCNWA members get in free.

Get tickets HERE.

Sponsored by Adventure Subaru

Adventure Comes Standard with 2026 Subaru Outback

The 2026 Subaru Outback is ready for Northwest Arkansas adventures, pairing all-weather capability and off-road performance with a limited-time financing offer.

  • Capability for Every Road Less Traveled: The Outback and Outback Wilderness come standard with Symmetrical All-Wheel Drive and offer up to 260 horsepower to tackle changing weather and rugged terrain. The Wilderness and Touring XT trims can tow up to 3,500 pounds, while fuel economy reaches up to 31 MPG. For extra confidence off the pavement, the Outback Wilderness boasts up to 9.5 inches of ground clearance, surpassing several competing adventure-ready SUVs.

  • A Great Rate for Your Next Adventure: Qualified buyers can take advantage of 0.99% APR financing for up to 72 months on the 2026 Outback Wilderness, Touring XT, and Limited XT trims through Monday, Nov. 2.

Learn more HERE.

Events

Take Your Dog Trick or Treating in Bentonville

Spook the Square, a dog trick-or-treating event, will take over the Bentonville Square on Saturday, Oct 24, from 12-5p.

  • Howl-O-Ween: Register your dog to receive a list of dog-friendly shops around Downtown handing out treats. Costumes aren’t required, but they’re highly encouraged!

  • A Real Paw-ty: Registration costs $15 per dog, with 100% of proceeds benefiting the Bella Vista Animal Shelter.

More details HERE.

Restaurants

SoFresh Officially Opens in Rogers Today

SoFresh, a fast-casual, better-for-you restaurant, opens its first Arkansas location in Rogers today, Oct 22.

  • Fresh Start: The restaurant is located in Rogers’ Pinnacle Hills district, next to Hotel Vin and Un Deux Trois, and is owned by a local husband-and-wife team.

  • Bowl Movement: The menu features signature and build-your-own bowls, salads, wraps, quesadillas, and smoothies, with vegan, vegetarian, and gluten-free options. Operating hours are 10:30a-9p Monday-Friday and 10:30a-8:30p Saturday-Sunday.

Follow along HERE.

NWA Daily Picks

In other news…

  • 👻 Ghosts of Startups Past: Join STATION NWA as they feature three local NWA entrepreneurs to share the experiences, insights, and lessons that have shaped their entrepreneurial journeys from previous ventures. Meet investors from Capital Factory and NewRoad Capital Partners, happening Thursday, Oct 29, 5:30–7:30p. RSVP HERE.*

  • 🏈 Fall for the Hogs: There’s nothing quite like fall Saturdays in Fayetteville, and the Razorbacks have three home games left at Razorback Stadium! Catch Missouri on Halloween, South Carolina on Saturday, Nov 14, and LSU on Saturday, Nov 28, for the Battle for the Golden Boot. Tickets start at just $30, so grab yours HERE.*

  • 🗳️ A Vote of Confidence: More than 10,000 combined people in Washington and Benton County cast their ballots on day one of early voting earlier this week.

  • 💙 Step by Step: Breakthrough T1D will host a family-friendly walk in Fayetteville on Sunday, Oct 25, from 1-3:30p, to support the type 1 diabetes community.

  • 🥡 Absolute Panda-monium: A Panda Express will officially open on 909 S. Thompson Street in Springdale later this week.

  • 🧙 Witch Way? Bella Vista will host its 3rd Annual Witch Paddle at The Beach at Lake Avalon on Sunday, Oct 25, starting at 4p.

  • ☀️ Trick or Heat: A digital meteorologist expects warmer-than-normal temperatures in Northwest Arkansas for Halloween weekend.

  • 🎟️ Fest in Show: The Farmington Fall Fest, a family-friendly craft festival, will take place on Saturday, Oct 24, from 10a-6p.

  • 🚵 OZ-some Adventures: The Adventure Travel Trade Association published a write-up on the new OZ Trails Bike Park in Bella Vista, highlighting how Northwest Arkansas continues to become an outdoor adventure destination.

  • 🪩 Shhhh, It’s Disco Time: A free silent disco and laser light show will take place in Fayetteville's Lower Ramble on Friday, Oct 23, and Saturday, Oct 24.

  • ✈️ Direct Hit: XNA has 28 direct flight destinations.

  • 🎧 Listen Online: Want to listen to a summarized audio version of NWA Daily? Head to the top of this email and click “Listen Online” to hear more!

  • 📅 Events Calendar: Find and post upcoming events in Northwest Arkansas on our Events Calendar.

  • 💼 Job Board: Find exciting new job opportunities or find great candidates by posting your open positions on our Job Board.

*Content is sponsored

Sponsored by Big on Bentonville

Trivia Question of the Week

How many miles of holiday lights will illuminate the Bentonville Square this season?

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— Tyler Roth, Market Director at NWA Daily