Metro Boomin' 🏆

What The Ranking Measures: The annual Milken Institute report compares metropolitan areas using indicators such as job growth, wage gains, and housing affordability to gauge how regions support economic opportunity.

We Are The Champions: Northwest Arkansas topped the list thanks to steady job creation, strong wage growth, and affordable housing, as well as ongoing construction and infrastructure investments that continue to strengthen the region.

B-E-L-I-E-V-E: Club América, one of the most-watched soccer clubs in the U.S. with over 15M fans nationwide and 45M worldwide, will bring both its men’s and women’s first teams for a doubleheader inside the 72K-seat stadium.

Be a Go-al Getter: Scheduled ahead of the 2026 FIFA World Cup, the event promises multi-day fan activities and community events, putting Fayetteville on the map as a top sports destination.

Hybrid Power, Real-World Capability: The Forester Hybrid pairs fuel efficiency with Subaru’s trusted performance, plus the Standard Symmetrical All-Wheel Drive, which provides steady handling on rainy commutes, rugged backroads, and weekend getaways across the region.

Confidence Comes Standard: Inside, the Forester Hybrid is packed with advanced safety and driver-assist technology designed to protect you and your passengers.

A Store Built on Community Support: Founded by UARK graduate Lillian Holt, Spare Change Fayetteville aims to open the city’s first completely free thrift store, supported through crowdfunding and donations.

Momentum Beyond the Internet: That support has translated into packed pop-up events, over 16K followers on social media, several donations, and partnerships with local businesses. Holt plans to secure a permanent space soon that also serves as a creative reuse hub.

Bold Support for Growth: The foundation has never made a loan of this size, underscoring its commitment to the city's future.

Planning for the Future: Bentonville’s sewer upgrades will serve an estimated 217K residents in 2050, more than triple today’s population. The expansion includes pipelines and lift stations, while wastewater treatment plant upgrades are funded separately.

🏇 Off to the Races: The Classic Racing Season at Oaklawn Hot Springs kicks off Thursday, Feb 5, with live Thoroughbred racing every weekend through Saturday, May 2, inviting fans to take part in one of Arkansas’s most iconic spring traditions!*

🎤 Punchlines With Purpose: Snag tickets to see standup comedian Aida Rodriguez bring her sharp, heartfelt comedy to Walton Arts Center in Fayetteville on Saturday, Jan 31, at 8p. Reply with your favorite knock-knock joke for a chance to win four free tickets to the show!*

🦉 Will Power Hour: HootOwl will host an Estate Planning & Elder Law Intensive in Springdale on Wednesday, Feb 18, from 6-7:30p, covering the essentials for longevity and legacy.*

🏺 It’s Gonna Be A Pottery: Mount Sequoyah in Fayetteville will throw a Kiln to Table Mardi Gras Celebration on Friday, Feb 13, from 5:30-7:30p.

🤠 Friday Night Jams: Josh Abbott Band heads to the Ozark Music Hall in Fayetteville for a live show on Friday, Jan 30, starting at 7p.

🪏 Snow Big Deal: Head Hoops coach, Coach Calipari, went viral on Instagram after his wife captured him shoveling snow off their driveway to catch a home game.

🚘 Need For Speed: Need some (speed-limit-safe) thrills after a slow week in the snow? Head to Blacktop Sunday in Rogers on Sunday, Feb 1, from 8-11a to bring, drive, and ride in some cool cars.

📅 Events Calendar: Find and post upcoming events in Northwest Arkansas on our Events Calendar.

💼 Job Board: Find exciting new job opportunities or find great candidates by posting your open positions on our Job Board.

Scott Family Amazeum is seeking a Store Manager.