Gold Standard for Luxury

NWA named one of nation's best for business, new luxury hotel set to open in Downtown Springdale later this month, your weekend plans, and much more!

Together With

Emcar Stone Studio (white outlined logo)

Transform your living space with Emcar Stone Studio — NWA's #1 provider for quartz, granite, marble, and quartzite countertops. As a trusted, family-owned business, we offer top-quality craftsmanship and an extensive selection. Request a free estimate today! 

Events

Weekend Roundup

Happy Friday, Northwest Arkansas! Here's your Weekend Roundup:

  • 🎸 Dare You To Move: Popular bands Switchfoot and Social Distortion take the stage at JJ’s Live in Fayetteville this Friday, Jul 11, and Saturday, Jul 12.

  • ✈️ Cars Versus Planes: Catch 3 supercars race head-to-head against a flying airplane at Springdale’s Municipal Airport Saturday, Jul 12 from 6-9p.

  • 🥳 A Decade of Impact: The Amazeum is celebrating its 10th birthday with a day of STEM-inspired fun this Saturday, Jul 12 from 9-5p.

  • 🎶 Summer Splash Pad: Hit The Momentary’s Plaza Concert this Saturday for a (free) afternoon of splash paddin’, food trucks, activity stations, and a music performance from folk & country artist Guinevere Goodwin.

  • 🎨 Celebrate Local Art: Mount Sequoyah’s art gallery is opening an exhibition for emerging Northwest Arkansas artists Molly Martin and Beth Bobbitt this Friday, Jul 11, from 6-8p. The event is free.

  • 🎥 That’ll Do, Donkey: Kick back and enjoy Shrek and Donkey’s journey to save Princess Fiona at Walker Park this Saturday, Jul 12. The film starts at 7:30p.

  • 🐑 Petting Zoo Library: Meet and interact with Barnyard Buddies’ farm animals at the Springdale Public Library this Saturday, Jul 12 from 10:30-11:30a.

  • 🏃 Get Your Miles In: Run Coler’s world-class mountain bike trails at the 4th annual Paradise Found 5K Trail Run this Saturday, Jul 12 starting at 7a.

  • 🐟 Reel It In: Learn fly fishing fundamentals from the Arkansas Game and Fish Commission at the Siloam Springs Public Library this Friday from 10-11a. The class is open to all ages!

Find events like these and more on our Events Calendar HERE.

Find Your Perfect Diamond at Underwoods Fine Jewelers

Underwoods Fine Jewelers

Buying a billion-year-old gemstone for your girlfriend can be overwhelming; we get it. With a commitment to diamond education and gemological standards for over 67 years, Underwoods is where you go to buy the best.

  • Eons in the Making: A natural diamond is the oldest object you'll ever hold. Formed deep below Earth’s surface under intense heat and pressure, some diamonds began forming over 3.6 billion years ago. With an origin story like that, it's no wonder diamonds are the go-to symbol of lasting love.

  • Beyond The 4 C’s: Cut, color, clarity, and carat—yes, these matter. But at Underwoods, diamond education goes deeper. Learn what truly defines value, how to shop smart, and discover timeless gifts like diamond studs she can wear every day or delicate necklaces that layer beautifully with her favorites.

Connect with us to start your diamond buying journey HERE!

Regional News

NWA Named One of Nation’s Best for Business

Walmart

Northwest Arkansas once again ranks among the nation’s best places to do business in, landing at number 6 on Business Facilities’ 2025 Best Business Climate ranking for mid-sized metros.

  • Metro Boomin’: The ranking measures economic growth, regulatory environments, talent availability, infrastructure, and industry diversity. Popular cities, Austin and Salt Lake City, jumped into the top ten as well.

  • Growth Mode: With new legislation and a broader economic development package, local leaders are bullish, expecting Northwest Arkansas to climb even higher in the future rankings.

Read the full story HERE.

Development

Luxury Hotel To Open Later This Month in Downtown Springdale

The Star on Spring is celebrating a new era of hospitality in Northwest Arkansas with a ribbon-cutting ceremony in Downtown Springdale on Jul 23 at 10a.

  • Luxury Re-Defined: Located on 101 Spring Street, the luxury hotel now occupies the former Star Automobile Showroom, blending historical charm and modern design that mirror big city accommodations.

  • Setting the Standard: Perfect for business and leisure travelers, The Star on Spring aims to set a new standard in the Northwest Arkansas region for boutique luxury.

Discover more about The Star on Spring HERE.

Business

LIVSN Designs Launches Local Store Locator

LIVSN

LIVSN Designs has officially partnered with Locally to launch new online Local Store Locator and Product Locator tools.

  • A Better Shopping Experience: 83% of shoppers check online before visiting a store. With Locally tools, customers can now easily find local retailers with LIVSN products in stock, creating a seamless experience from click to in-store purchase.

  • Supporting Local Retail: This partnership is an investment in Northwest Arkansas retail, giving shoppers clear visibility into local products and driving local sales around the area.

Learn more about the LIVSN’s Local Store Locator HERE.

ICYMI

This Week’s Top Stories

Together with Best Friends Animal Society

Pet Of The Week

Meet Justice - a playful, energetic pup who loves fetch, soccer, and being where the action is. He’s all about fun, affection, and sneaking toys into your lap for one more round. If you’re active and looking for a loyal goofball, Justice is your guy.

Employment

Find Jobs In Northwest Arkansas

Whether you're hiring or job hunting, our NWA Job Board connects the right people at the right time. Upload your resume to get noticed by local businesses, or post your openings to reach hundreds of job seekers every day.

NWA Daily Picks

In other news

  • ✈️ Fly Me To The Moon Art Exhibit: As you catch flights this summer, explore the familiar and foreign at Crystal Bridges’ inaugural satellite exhibition, Home and Away, located near Gate B of XNA.

  • 🎶 More Than Music: Global music experts are headed to Fayetteville to explore music’s role in identity, social, and economic growth at the Music Cities Convention in Fayetteville on Tuesday, Sep 16 from 6-10:30p.

  • 🐓 Coming Soon: Familiar favorite, AQ Chicken House, delayed its 2025 comeback due to rising construction and materials costs. The owners haven’t announced a new opening date yet, but plan to keep the restaurant in Springdale.

  • ⚡️ Logistics Leader: Fort Smith’s own, ArcBest, is getting closer to the addition of a Tesla Class 8 electric vehicle to its fleet. However, more testing is needed before hitting the road.

  • 💐 Shifting Focus: PerspectAbility, a local non-profit focused on serving the neurodivergent community, has pressed pause on its tulip farm. The organization is shifting focus to RISE Academy’s inaugural class starting this fall.

  • 📚 Library On Wheels: Once Upon A Time, a local bookstore with three locations across Northwest Arkansas, sent its bookmobile on a roadtrip to Siloam Springs for a quick visit earlier this month.

  • 🤝 Grow With Us: Get your brand in front of 40,553 locals! Advertising with us means growing your business and supporting a feel-good, homegrown newsletter that’s all about building community in Northwest Arkansas. Let’s talk!