It'll Be A Cold Day in Health....

Health

Heartland Whole Health Institute Officially Opens This Week

The Heartland Whole Health Institute officially opens this week in Bentonville, with tours and programs to introduce the community to this center of art and wellness running Thursday through Saturday, May 1-3.

• The Whole Person: The Heartland Whole Health Institute is a nonprofit organization founded by Alice Walton that aims to transform health care by expanding access, improving outcomes, and promoting whole-person health through research, advocacy, and education.

• Step Inside: Architecture and art tours are planned throughout each day of the grand opening celebration, and activities from sound bowl meditations, art making, tai chi, yoga, and live music will take place all day Saturday.

Find the full opening week schedule with activity times HERE.

Events

Hey Startup Founders! Join Us For A Chance to Win $2500 for Your Business

We’re teaming up with Startup Junkie to host The Service Business Pitch Contest, presented by Generations Bank, at TheatreSquared in Fayetteville on Thursday, May 29, from 6–9p.

• Contestants: Whether you offer home services, commercial help, or tech-enabled solutions, this is your chance to shine and win big! You’ll have 60 seconds to pitch your business to a panel of expert judges. No slides, no props—just you and your idea. The winner will take home $2,500 to fuel their venture.

• Community: All are welcome to join us for a fun evening of networking with local founders, business leaders, and community members. Enjoy drinks, connect with other startup supporters, and vote for the People’s Choice Award winner, who will receive $750!

Sign up to pitch or attend HERE.

Sponsored by Eureka Springs Blues Party

Enjoy A Legendary Weekend of Blues in the Ozarks

Get ready for four days of live blues, rock, and funk! The Eureka Springs Blues Party returns May 29–Jun 1 with over 30 performances in venues across town from historic stages like The Auditorium and the Barefoot Ballroom to intimate late-night sets and outdoor shows.

• On The Mic: This year’s lineup features Ruthie Foster, Anders Osborne, Indigenous featuring Monte Montgomery, and DK Harrell, the Blues Music Awards’ Best Emerging Artist.

• In The Ozarks: With free music in Basin Spring Park and ticketed shows throughout the weekend, it’s a great reason to plan your trip to Eureka Springs—an unforgettable setting for the best weekend of music in the Ozarks.

Find ticket options, artist information, and more HERE. 

Outdoors

Horseshoe Hell Climbing Festival Opens Registration On May 6

Registration for Horseshoe Hell, the iconic 24-hour climbing festival at Horseshoe Canyon Ranch in Jasper, opens next Tuesday, May 6.

• Global Acclaim: Despite its grassroots style, Horseshoe Hell has developed an international reputation thanks to its unique 24-hour format, wild atmosphere, and coverage in major climbing media like Climbing Magazine, Rock and Ice, and Outside. Free Solo legend Alex Honnold has even joined the chaos in previous years.

• Limited Access: Given its insane popularity, participants are selected through a lottery system. Registration for the 12- and 24-hour competitions opens on Monday, May 6, at 4:20p, with entries accepted until Monday, May 20, at 6p. Lottery winners will be notified by Friday, May 24.

Learn more and apply for the 2025 lottery HERE.

Events

Tomorrow’s The Last Day To Sign Up For Spring Square 2 Square Ride

Break out the helmets and tune up your bikes! The 10th Anniversary Spring Square 2 Square Bike Ride, hosted by the Bentonville and Fayetteville Parks & Rec teams, rolls off this Saturday, May 3.

• Southbound: The local tradition will take riders on a 30+ mile leisure ride from the Sam’s Club Home Office in Bentonville to the Upper Ramble in Fayetteville via the scenic Razorback Greenway. Pit stops are stationed along the way in Rogers, Lowell, Downtown Springdale, and Lake Fayetteville.

• Family Ride: Registration is $35 for adults and $25 for youth. Sign up as a family and get $10 off per rider when registering at least four riders from the same household. Tomorrow, Apr 30, is the final day to register to ride.

Learn more and register for Square 2 Square by tomorrow HERE.

NWA Daily Picks

In other news…

• 😁 Time To Shine: The Smile Center is offering $500 off your clear aligner treatment as part of its Invisalign Week, May 5-9. Say goodbye to metal brackets and hello to a smoother, smarter way to straighten your teeth—just in time for summer! Spots are limited, so book your consultation today.*

• 👑 The King of Pop: Don’t miss MJ, the Tony Award-winning new musical about the making of Michael Jackson’s 1992 Dangerous World Tour at Walton Arts Center in Fayetteville from May 20-25. Reply to this email with your favorite MJ song for a chance to win two tickets to the show’s opening night!*

• 🐎 Giddy Up: The 13th Annual Mini Derby is bringing mini horse racing, live music, local eats, mint juleps, and big Kentucky Derby vibes to Rogers this Saturday, May 3, from 4-8p! Proceeds support Equestrian Bridges' equine-assisted therapy programs.

• 📦️ I Yearn For The Mines: Ever wondered what Bentonville looks like in Minecraft? Check this out.

• 🍓 Fresh Fruit: Ur turn to pick. Here is a list of where you can find “U Pick” farms in the NWA area. It might be strawberry season already.

• 📈 On the rise: Arkansas Softball team made history this morning when the rankings were released and they were seeded as No. 2! This is the program’s highest ranking in history.

• 🪂 Jumping for joy: 86 year-old skydiver makes a stop in Arkansas over the weekend on her goal to performing 1,000 skydives. You’re never to old to “fall-o” your dreams.

• 🏗️ Coming Along: Here’s a link to videos and a few drone shots of progress on the new Big Emma multifamily development in Downtown Springdale.

• 📅 Events Calendar: Find and post upcoming events in Northwest Arkansas on our Events Calendar.

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Employment

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