You Color Up My World

Holi Festival at the Momentary, Doyenne Coffee now open at Walmart HQ, Noon2Moon registration is open, Bentonville First Friday's are back, and more!

Together With

The Razorback Football Red-White Game kicks off at Donald W. Reynolds Razorback Stadium on Saturday, Apr 19, at 1p. Admission to the game is FREE of charge, and following the game, the football team will hold a free autograph session for all fans on the north concourse.

Events

Celebrate Spring in Full Color during the Holi Festival at the Momentary

the Momentary

Shake off the winter cold and celebrate the start of spring during the Holi Festival at the Momentary in Bentonville this Sunday, Apr 6, from 11a–3p.

  • A Joyful Tradition: Presented in partnership with the Indian Cultural Association of NWA, the Holi Festival marks the arrival of spring with vibrant colors, dancing, music, and community spirit.

  • Festival of Colors: Color powder will be available to purchase, so come dressed in something you don’t mind getting a little messy bright. The outdoor-only event will feature a live DJ, Indian food vendors, and drinks. Parking is free at the parking garage on 8th Street.

Find more event details HERE.

Food & Drink

Doyenne Coffee Now Open to the Public on New Walmart Home Campus

Onyx has expanded its Doyenne coffee program with the launch of the Doyenne cafe in Bentonville on Walmart’s new Home Office campus.

  • Hula-la: While the new coffee spot is located on Walmart’s campus, it is open and accessible for the public to enjoy, too. Doyenne can be found in the Hula building, named after a famous Sam Walton story involving a hula dance on Wall Street after losing a bet.

  • Women in Coffee: A doyenne is a woman who is the most prominent person in a particular field. This Onyx concept exclusively highlights female coffee producers from around the world and honors the often-unsung women who make it all happen behind the scenes. The cafe offers signature drinks alongside classic Onyx favorites.

Learn more about Onyx’s Doyenne program HERE.

Sponsored by Peel Compton Foundation

Race the Sunset during the Noon2Moon Event at Coler Mountain Bike Preserve

Noon2Moon, presented by PepsiCo, is rolling back into Coler Mountain Bike Preserve in Bentonville on Saturday, May 3!

  • Ride for a Cause: Whether you go solo or race with a team, every pedal stroke of this 6-hour endurance race helps support Coler’s trail improvements, facilities, and inclusive programming. It’s the Preserve’s only annual fundraiser and a direct way to give back to the outdoor spaces you love.

  • Get In On The Action: The fun begins on Friday, May 2, from 2–7p, when racers can pick up packets, pre-ride the course, and bring their kids to enjoy a Kids Camp and Kids Race hosted by Pedal Kids USA. On Saturday, the top 3 podium winners will go home with cash prizes up to $500 thanks to Hyper Bike Co!

Sign up for this epic weekend of racing, community, and adventure HERE.

Events

Bentonville Kicks Off 2025 First Friday Series with “Family Fun Land”

Downtown Bentonville’s First Friday season kicks off this weekend with a vibrant celebration for all ages at the Square on Apr 4, from 3-9p.

  • Everyone’s Playground: Crystal Bridges is sponsoring April’s First Friday with the theme “Family Fun Land.” Expect a Toddler Zone for kids with a ball pit and bounce house, a Teen Zone with escape room trailers and video games, and a Pet’s Place for all the four-legged friends.

  • Spring Soundtrack: The museum’s Mobile Art Lab will be on site with hands-on activities and a selfie station to celebrate its latest exhibition, KAWS: FAMILY. The main stage will host musical performances by Common Roots at 5p, Sons of Otis Malone at 6p, and Dawson Hollow at 7:30p.

Find a list of performers, vendors, and food trucks to expect at First Friday HERE.

Local News

Group of Local Teens "Accidentally" Break Into Crystal Bridges After Hours

Crystal Bridges Museum of American Art

A group of Bentonville teens were arrested after breaking into Crystal Bridges last night, but their story has some authorities asking questions…

  • After Hours Tour: According to police, a group of local teens was caught inside Crystal Bridges after hours on Monday night, but the teens claim it wasn’t a break-in at all. They claim they found themselves inside the museum “by accident” after exploring a cave they found in the woods while mountain biking near the museum.

  • Secret Tunnels? One teen claimed the cave tunnels led to a cavern where a large vault-like door opened into a vast tunnel system that reminded her of “the hallways in Severance.They got lost in the halls for several hours before emerging into a lower level of the museum, which tripped the alarm system.

Find the full report of the “accidental” break-in HERE.

NWA Daily Picks

In other news…

  • It’s About Time: The Broadway adaptation of Back to the Future is time traveling to the Walton Arts Center in Fayetteville for eight performances from Apr 8-13. Reply “Great Scott!” to this email for a chance to win a pair of tickets for the Apr 8 showing.*

  • 🥯 The Lardger: The Larder, a thoughtfully curated grab-and-go eats space located inside the Ledger in Bentonville, is hosting its grand opening today from 7a-5p.

  • 💩 After You Go: We recently sat down with a local land specialist to learn how sewer infrastructure may be the biggest hurdle facing Northwest Arkansas’s future growth, affecting everything from new development to existing home prices.

  • 🥪 Let’s Get This Bread: Goodcents just opened its first Arkansas location in Bentonville, serving up fresh-baked bread, stacked subs, and friendly vibes at 2508 S Walton Blvd.

  • 🏗️ Breaking Ground: Thaden School in Bentonville will break ground this Friday, Apr 4, on its new athletics, physical education, and wellness facility, which will support student growth and host events for the Bentonville community.

  • 😂 Did You Fall For It? In case you didn’t click through on the Crystal Bridges Break-In story, we should probably let you know it was a hoax. Happy April Fools’ Day!

*Content is sponsored

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