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Roses Are Red, This Email’s for You
Happy Valentine's Day, I got you a Weekend Roundup.
Together With
Celebrate love this Valentine’s Day with Underwoods Fine Jewelers, a go-to destination for timeless romance in NWA. Known for natural diamonds and custom designs, Underwoods has helped couples create unforgettable moments and family heirlooms for nearly 70 years.

Events
Weekend Roundup
Happy Valentine’s Day! ❤️
I got you a Weekend Roundup—the email equivalent of a box of chocolates. Enjoy!
⚾️ Take Me Out: Celebrate Valentine’s Day at Baum-Walker Stadium as Razorback Baseball kicks off its 2025 Season Opener this Friday, Feb 14, at 3p against Washington State.
💘 Stupid Cupid: Shop from nine local vendors offering permanent jewelry, flowers, chocolates, and more during the first-ever Stupid Cupid Valentine’s Market at Ledger Bentonville this Friday, Feb 14, from 12-5p.
🏃♀️ Running Away With It: Watch elite track and field athletes compete at the Tyson Invitational this weekend at the Tyson Track Center in Fayetteville. The event kicks off Friday, Feb 14, with sprints, jumps, and distance events.
✈️ Come Fly With Me: Celebrate love with a vintage twist at the Sweetheart Swing Dance in the Arkansas Air & Military Museum’s airplane hangar this Friday, Feb 14, from 6-10p.
🎷 We Are Family: Join the Music Depot in Rogers for a Family Fun Day this Sunday, Feb 16, from 3-5p, featuring crafts, educational performances, a short film, and games for all ages.
🍫 I Love Chocolate: Join Markham & Fitz for its 10th Annual Chocolate & Bubbly event, featuring a three-course dessert and chocolate experience on Sunday, Feb 16, at 5:30p or 7:30p. Tickets are $85.
🍸 Cheers: The 11th Annual Mixology Competition returns Saturday, Feb 15, from 3-6p at Nomads Trailside in Fayetteville. Sample cocktails from 6+ local bartenders and cast your vote for the NWA Mixology Champion!
💄 I Want The Fairytale: Enjoy snacks, shop after hours, and experience classic drive-in cinema magic during Dirtbag Vintage’s Drive-In Movie Series in Fayetteville! Catch Pretty Woman this Friday, Feb 14, at 7:30p.
⛸️ Ice Queens: Celebrate with your favorite ladies at The Jones Center’s Galentine’s Skate on Saturday, Feb 15, at 12:30p. Enjoy ice skating, a photo booth, and a fun off-the-ice craft.
🥃 Spirit of Adventure: Spend Sunday, Feb 15, with 37 North Expeditions for a Valentine’s Adventure, including a guided cave tour showcasing stunning underground formations followed by a behind-the-scenes distillery tour.
💖 Valentine’s Feast: Treat your special someone to a Valentine’s Prix Fixe Dinner at The Stonebreaker on Friday, Feb 14. Enjoy three decadent courses, including Black Truffle and Camembert Fondue, Ginger Poached Lobster Tail or Rack of Lamb, and exquisite desserts—$150 per couple.
📆 It’s A Date: Still looking for a good date night spot to celebrate Valentine’s? Chances are, reservations will be tough at this point… but nevertheless, here are a few of our favorite date night spots around NWA.
Find events like these and more on our Events Calendar HERE.

Sponsored By The Walmart AMP
The Avett Brothers Return to the Walmart AMP
The Avett Brothers are bringing their unique folk sound and heartfelt lyrics back to the Walmart AMP as part of the 2025 Cox Concert Series on Friday, Aug 22, at 7:45p.
I And Love And You: The Avett Brothers are no strangers to the Walmart AMP stage, having made Northwest Arkansas a frequent tour stop over the past few years. Opening for the brothers is the Georgia-based folk group Blackberry Smoke.
You Swept Me Away: With three Grammy nominations and multiple No. 1 albums on Billboard’s Americana and rock charts, the band continues to captivate fans with hits like High Steppin’ and Victory. They’re also coming off the fall ‘24 Broadway debut of Swept Away, a musical inspired by and featuring the music of The Avett Brothers.
General tickets go on sale today, Feb 14, at 10a. Reserve yours HERE.

Business
The Root – Fayetteville Offering Free Coworking Space All Next Week
The Root - Fayetteville is opening this coming Monday, Feb 17, bringing a vibrant coworking community to North Fayetteville.
Stay Rooted: Located in the Olsson building at 3537 N. Steele Blvd, The Root offers functional workspaces, private offices, an in-house espresso bar, and a wellness room. With its modern amenities and a packed calendar of networking and wellness events, The Root aims to become Fayetteville’s go-to coworking destination.
Try It For Free: To celebrate the grand opening, The Root is offering a free week of coworking for anyone interested in experiencing the space. Daily events throughout the week will help fuel creativity and connections, giving visitors a true taste of what the community-driven workspace has to offer.
Check out the week’s schedule of free events HERE.

Outdoors
Eureka Springs Fat Tire Festival Returning This Fall After 5-Year Hiatus
After a five-year hiatus, the beloved Eureka Springs Fat Tire Festival will return to Lake Leatherwood City Park this fall, Sep 26-28.
Fresh Competitions: This year’s festival will revive popular events like the Short Track, Downhill, and Big Town Ride while introducing new competitive formats in partnership with the Arkansas Enduro Series and the brand-new Arkansas Downhill Series.
Festival Fun: Riders and spectators can enjoy three days packed with thrilling races, group rides, live music, local food vendors, and family-friendly activities, all set against the backdrop of Eureka Springs’ world-class trails.
Registration opens on Saturday, Jun 1. Find more information HERE.

ICYMI
This Week’s Top Stories

Together with Best Friends Animal Society
Pet Of The Week: Jasmine
Female - 2 y/o
Hi, I'm Jasmine! I’m a sweet, affectionate girl who just loves being around people and getting all the belly rubs I can. I’m super friendly and have been doing great with the other animals in my foster home, especially the cats—after a slow introduction! I’m also amazing at keeping the house clean, no accidents so far. I’m excited for my forever family, and I can’t wait to share all my love with you!

Employment
Cool Jobs In NWA
Find exciting new job opportunities on our Job Board, or find great candidates by posting your open positions.

NWA Daily Picks
In other news
🏡 Casting Call: A popular Bentonville Home Renovation show is currently casting! If you own an older home within 30 minutes of Benton County and have an existing $120K+ reno budget, you could be featured. Apply HERE.*
🏁 Re-Start Your Engines: Reaction Motorsports GripNWA and DriftNWA events, originally planned for this Saturday and Sunday, have been postponed to next weekend, Feb 22-23.
❤️ The Hearts Project Exhibit: Monica Anne Moore’s “The Hearts Project: A COVID-19 Memorial” is now on display at Life Styles Blair Center in Springdale. The exhibit highlights personal stories from the pandemic, including works by adults with disabilities. An opening reception is set for Thursday, Feb 20, from 6-8p.
🌞 Summer Adventures: The Jones Center’s summer camps are back this June through August, offering full- and half-day options for kids in grades K-12. Themes range from NWA’s Got Talent to Nature Navigators.
🏆 Final Five: Thaden School in Bentonville is one of five finalists for the prestigious Mies Crown Hall Americas Prize, which recognizes excellence in architecture across the Americas. Winners will be announced later this year.
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