Up A Creek

Hey Northwest Arkansas! Here’s a look at today’s newsletter:

 🛶 Adventure Racing Championship Coming to Bentonville

💍 The Epic Journey of Naural Gemstones

⚡️ Walmart Museum Moving Back Home

🍲 Any Food Ideas for FPL?

Outdoors

Bentonville to Host 2025 USARA National Adventure Racing Championships

Bentonville has been chosen to host the 2025 USARA National Adventure Racing Championships this fall, Sep 12-13.

• The Great Adventure: Adventure racing is a multidisciplinary sport where teams race against the clock, using maps and compasses to navigate checkpoints. It tests physical endurance, mental resilience, and teamwork, blending orienteering, biking, paddling, and problem-solving on the fly.

• Down In The Holler: This 30-hour endurance race will feature a new course that showcases the region’s 400-mile trail system and scenic Ozark bluffs. Champions will be named across three divisions: mixed-gender (the top category), all-women, and all-men.

Learn more about the event in Arkansas Outside HERE.

Sponsored by Underwoods Fine Jewelers

Legacy Of Love: The Remarkable Journey Of Natural Gemstones

Ever wonder how a diamond formed deep within the earth becomes a treasured family heirloom? Legacy of Love, a 30-minute micro-documentary produced by Underwoods Fine Jewelers, takes you behind the scenes to explore that incredible journey.

• A Labor of Love: Legacy of Love uncovers the incredible journey of natural gemstones—from their formation deep within the earth to the hands of expert jewelers who transform them into works of art. Each natural diamond is truly one of a kind, making it the perfect symbol of life’s most unique and meaningful moments.

• A Legacy of Love: A third-generation family-owned jewelry store, Underwoods is one of the few jewelers in the region that offers in-house custom design work in its award-winning gem lab. There’s a reason a visit to Underwoods’ iconic store on Dickson Street has become a signature part of countless local love stories.

Watch Legacy of Love HERE.

Highlight

Walmart Museum Prepares For Return To Newly Renovated Space

The Walmart Museum’s temporary location at the Ledger will close on Monday, Feb 17, as the team gears up to reopen at its original home in the historic Terry Block Building on the Downtown BentonvilleSquare.

• Step Back From That Ledger: The museum’s last day of operation at the Ledger will be Sunday, Feb 16. Visitors are encouraged to stop by before then for a final look at the temporary space.

• Some Sweet Updates: The renovated museum will feature enhanced exhibits with interactive displays, expanded storytelling on Walmart’s global impact, and upgraded spaces, including a refreshed Spark Café.

Follow along for updates HERE.

Food & Drink

Food Vendors Wanted: Fayetteville Public Library On Lookout For New Cafe Tenant

The Fayetteville Public Library is on the lookout for food service providers and culinary entrepreneurs interested in reviving its café space with a fresh concept.

• Kitchen Takeover: The 3,000-square-foot café space is located in the library’s southeast corner—near the children’s section—and was formerly home to 641.DELI, which closed in late 2024 (r.i.p. 😢).

• Make the Pitch: Interested vendors must submit a business summary, operational plans, design layouts, and a financial proposal—potentially involving a revenue-sharing model and/or rental fee. The deadline for submissions is Mar 31.

Learn more and find the detailed Request for Proposals HERE.

NWA Daily Picks

In other news…

• 🏹 Take Your Best Shot: Get year-round access to Quiver Archery Range with a membership! Perks include exclusive hours, unlimited reservations, free equipment rental, and a safety course. Perfect for all skill levels—learn and play together. Join now and start aiming for fun!*

• 🧹 Clean home, happy heart! If you need a deep clean or just need help cleaning your home on a regular basis, reach out to NWA Cleaners. Get a quote HERE.*

• 💖 Valentine’s Feast: Treat your special someone to a Valentine’s Prix Fixe Dinner at The Stonebreaker on Friday, Feb 14. Enjoy three decadent courses, including Black Truffle and Camembert Fondue, Ginger Poached Lobster Tail or Rack of Lamb, and exquisite desserts—$150 per couple.

• 🐣 Hatching A New Look: The OG Slim Chickens on College Ave. in Fayetteville is getting a major remodel. Buffalo Builders broke ground on the project earlier this week.

• 🎉 Party Time: Planning kids’ birthday parties can take a lot of work! To help make the process a little easier, Karissa Tonack of the popular @nwarkansasmamas Instagram account just shared her 2025 NWA Birthday Party Guide.

• 🏃‍♀️ Tyson Invitational: Watch elite track and field athletes compete at the Tyson Invitational this weekend at the Tyson Track Center in Fayetteville. The event kicks off Friday, Feb 14, with sprints, jumps, and distance events.

• 🧥 Spreading Warmth: Natural Threads’ Give Warmth campaign is live! For every hoodie purchased, a heavyweight hoodie is delivered to 7Hills Homeless Shelter that same day. Pre-sale is open now—join the mission to spread warmth before the next cold snap.

• 🥃 Spirit of Adventure: Spend Sunday, Feb 15, with 37 North Expeditions for a Valentine’s Adventure, including a guided cave tour showcasing stunning underground formations followed by a behind-the-scenes distillery tour.

• 🥳 Join The Club: Our daily newsletter is completely free, but if you simply love what we’re doing, you can support our work by joining our NWA Daily Fan Club!

• 📅 Events Calendar: Find and post upcoming events in Northwest Arkansas on our Events Calendar!

• 📣 Sponsor NWA Daily: Share your message with our growing community of 39,949 readers. Fill out this form or reply to this email to learn more about our advertising opportunities.

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Employment

Cool Jobs In NWA

Find exciting new job opportunities on our Job Board, or find great candidates by posting your open positions.

• Experience Fayetteville is seeking a new CEO 

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