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The Cardinal Rule
MLK Weekend Roundup, Bentonville Restaurant Week, top five stories of the week, the pet of the week, and more!
Together With
Join HootOwl for a free webinar on Asset Protection Strategies next Tuesday, Jan 21, from 12:15-1p. From creating asset protection trusts to using LLCs effectively, the webinar will cover practical ways to keep your hard-earned assets safe and sound. Register HERE.

Events
Weekend Roundup

Downtown Springdale
Happy Friday, Northwest Arkansas! There’s no snow in the forecast this weekend, but there’s still a cool weekend ahead of us in NWA. Here's your Weekend Roundup to help you plan some fun:
❤️ Dearly Beloved: Crystal Bridges will host The Beloved Community Festival on Friday, Jan 17, from 6-10p. Enjoy multicultural cuisine, live music, art exhibits, and inspiring speeches centered on Dr. King’s vision of a “Beloved Community.”
🪕 Rock Me Momma: The Ozark Mountain Music Festival continues in Eureka Springs through Jan 19, with some of the best roots and folk music you can find on stage at Basin Park Hotel.
🧊 On Thin Ice: The Razorback Hockey Club continues its 2024-25 season with the first home game of the new year at the Jones Center in Springdale this Friday, Jan 17, at 7:30p.
🤭 In Stitches: Up-and-coming comedy veteran Vince Morris will perform at The Grove Comedy Club in Lowell this weekend, Jan 17-18.
🏃 Run It: High school and collegiate athletes will get a running start on the indoor track and field season this weekend, Jan 17-18, during the Arkansas Invitational at Randal Tyson Track Center in Fayetteville.
💭 Keeping The Dream: The Recommitment Celebration will be held at the Fayetteville Public Library on Saturday, Jan 18, from 4-7:30p, featuring the Salute to Greatness Awards, recognition of 2025 Dr. Martin Luther King Jr. Academic Scholarship recipients, and a fireside chat with NTY best-selling author and political analyst Dr. Michael Eric Dyson.
🐾 Wild Winter: Join the Friends of Hobbs State Park for a Wonders of Winter Wildlife Event this Saturday, Jan 18, from 9a–3p, including hot drinks, s’mores, kids’ crafts, and tabletop exhibits.
🎸 House Show: Join City Sessions for an intimate house concert featuring Americana roots group Goldpine this Sunday, Jan 19, at 7p. Tickets include entry and drinks. Location disclosed upon ticket purchase.
👰♀️ Say I Do: Sample cakes, caterers, libations, and more during the 7th Annual Wedding Expo at the Apollo in Downtown Springdale this Sunday, Jan 19, from 12-3p. Meet some of NWA's best wedding and event vendors as they showcase how they can make your wedding a dream come true.
💍 Plan Your Dream Day: Enjoy cake tastings, giveaways, and exclusive discounts during the Kiss The Brides Expo at the NWA Convention Center in Springdale this Sunday, Jan 19 from 2-6p.
Find events like these and more on our Events Calendar HERE.

Sponsored By Wild Birds Unlimited
My Milkshake Birdseed Brings All The Boys Birds To The Yard

Wild Birds Unlimited is throwing a cardinal-themed party at both of its Northwest Arkansas locations to celebrate the launch of its brand-new Cardinal Confetti Collection this Saturday, January 18, at 10a.
For the Birds: Learn how to attract Northern Cardinals to your yard with Wild Birds Unlimited’s exclusive Cardinal Confetti Blend and new feeders designed to attract these beautiful birds. Packed with high-fat seeds, Bark Butter Bits, dried mealworms, and peanuts, this special mix will bring all the birds to the yard.
For the Birders: Guests will receive a free gift while supplies last, those who spend $60 or more will take home a complimentary Cardinal Confetti Cylinder, and if you spend $100 or more, you’ll be entered for a chance to win a Cardinal Gift Basket.
Fly over to Wild Birds Unlimited to enjoy the fun at their location in Rogers or Fayetteville.

Food + Drink
Get Your Bibs Ready For Bentonville Restaurant Week
Enjoy a city-wide culinary celebration next week during Bentonville Restaurant Week, featuring deals and special menus all over town, Jan 19-25.
Wheelin’ & Dealin’: Enjoy awesome deals like $1 off seasonal drinks at Airship, a $15 Hangover Burger at The Hub, $10 beer flights at Social Project Brewing Co., and 15% off burritos at Third Space Coffee.
Special Menu: Try limited-time menu items like Koginut Squash Hushpuppies at Conifer, Crispy Pork Belly Bao Buns at Hard Water, or the decadent Blackened Hertzog Beef Burger at Tusk & Trotter.
Find more mouthwatering deals HERE.

ICYMI
This Week’s Top Stories
Generations Bank, Colliers | Arkansas, and Walker Brothers to occupy The Collection at Uptown
The RØDE House Announces Music Series Lineup
Bucket List Winter Hikes in Arkansas
Toca Mexican Restaurant opened this week in Downtown Springdale
The 5 Oldest Buildings in Northwest Arkansas

Employment
Cool Jobs In NWA
Find exciting new job opportunities on our Job Board, or find great candidates by posting your open positions.

NWA Daily Picks
In other news
🩸 Give Blood: Make a donation that could save a life as Community Blood Center hosts a blood drive at Limbird Real Estate Group’s Fayetteville office this upcoming Monday, Jan 20, from 11a-4p.
🚒 Sending Aid: Local residents from NWA have teamed up with the American Red Cross to provide aid to those affected by the fires in Los Angeles.
🏠 Woah! These were the most expensive homes sold in Northwest Arkansas between Jan 5-11.
🏙️ The Best Around: Northwest Arkansas ranked No. 7 in the large cities category of the Milken Institute’s 2025 Best-Performing Cities report—scroll to page 27.
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Together with Best Friends Animal Society
Pet Of The Week: Bobby
Male - 7.5 years old - 55 lbs
Bobby loves getting attention from humans and is gentle with kids. He’s less of a fan of other dogs, so he’d like to be the only pet in his adoptive home. But don’t worry, he’ll provide at least two dogs worth of love and snuggles. He’s house-trained and loves curling up on the couch with lots of blankets! As a “senior” dog, his adoption fees are waived.